The daddies were inspired to create Label Daddy soon after becoming parents themselves. They would often hear many fellow parents complain that too much time was spent labeling and re-labeling clothes and other items that their children took to camp or school with so-called permanent markers that often faded in the wash. They realized this was the moment they had been waiting for, the opportunity to use their respective business experience to create a stylish, adorable, and extremely useful product. A product that would be easy to use, time efficient for mom, durable for dad, inexpensive for both and very personalized.